Just a couple of the latest hits…
Microsoft Copilot Positioning
Built Copilot as Microsoft’s flagship brand and category leader in personal AI by unifying product design to make Copilot an essential part of everyday life.
Client
Microsoft
$5m
Year
2025
Tempur-Pedic Pitch
Move a legacy mattress giant beyond functional brand promises to become “holistic experts in sleep.
Pitch Won
Tempur-Pedic, Interbrand
$300k
Year
2025